People can't actually use your site
Light gray text on white. Tiny buttons on a phone. Photos with no description for screen readers. Forms that error out when someone tabs through with a keyboard. These aren't abstract 'accessibility' problems — they're customers who give up quietly and call someone else. You never get the email that says 'your site was too hard to read.' You just stop hearing from people.
Your phone number is a treasure hunt
On mobile, people want to tap and call. If your number lives in the footer, inside a hamburger menu, or on a separate contact page they have to hunt for, you've added friction at the exact moment someone was ready to hire you. Same goes for booking links, email, and hours. Make the next step obvious on every page — especially the homepage.
It loads slowly on the connection your customer actually has
Squarespace makes it easy to add big photo galleries, background videos, and animation blocks. That looks fine on your office Wi‑Fi. On a phone with one bar of signal in a parking lot, it doesn't. Unoptimized images and autoplay video are common culprits. Speed isn't a technical vanity metric — it's whether someone waits long enough to see your phone number.
Google can't tell what you do — or where you are
If your homepage title is just your business name, and your headings say 'Welcome' instead of 'Family dentist in Westerville' or 'Mobile dog grooming in Charlotte,' search engines and humans both have to guess. Local businesses especially need clear location signals: city, neighborhood, service area. Vague copy helps nobody find you.
It looks like a template, not your business
Stock photos of smiling strangers. Generic block layouts. No real team faces, no client quotes, no proof you've been around. Squarespace templates are a starting point — but when every competitor's site feels identical, trust suffers. People hire people. Show yours.
Accessibility isn't a checkbox — it's whether someone can actually hire you.
You don't have to tear everything down tomorrow. Most owners can fix the highest-impact problems first — readability, contact paths, load time, clear copy — and keep Squarespace while they do. Lorien offers plain-language site reviews with a prioritized list of what to fix and why it matters. No jargon, no pressure to rebuild unless you actually need to. For a deeper look at accessibility gaps, see our web accessibility audits. And if you decide a fresh start is the right call, here's what moving off Squarespace actually looks like.