Latest
Invisible Disabilities Week
You Can't See Who's Visiting Your Website
Invisible Disabilities Week is a good reminder that you never see your website's visitors. Here is what hidden conditions look like online and what to fix first.
Read the articleFor churches, nonprofits, and small shops
SEO Is Mostly Plumbing
Most small-business SEO is unglamorous fixes: real text, a good title tag, accurate listings. Do this checklist before you pay anyone a retainer.
Read the articleFor anyone building or buying a website
Somebody Made Your Website
Every website was made by someone. Page builders, template marketplaces, and AI tools all sell the idea that nobody had to. Here's why that matters when the site breaks.
Read the articleFor anyone buying a website
Nobody Needs a Strategy Deck to Launch a Website
A five-page site doesn't need a forty-slide brand strategy. What a website plan actually needs: the pages, the direction, and a fixed price in writing.
Read the articleFor anyone building or buying a website
WCAG Levels A, AA, and AAA: What They Mean and What to Aim For
A plain-language guide to WCAG levels A, AA, and AAA: what each one actually requires, what the law says, and the level most sites should target.
Read the articleFor small businesses & local orgs
Why AIO matters for SEO — when people ask AI instead of Google
SEO still matters — but 27% of Americans now use AI chatbots instead of search engines, and Gartner predicts a 25% drop in traditional search volume by 2026. What AI Optimization adds on top of SEO.
Read the articleFor local businesses
Why your local business needs a website — even if you don't sell online
Most business may happen in person, on the phone, or on Facebook — but 80% of Gen Z and Millennial shoppers research small businesses online first. What a simple site needs when you are not selling online.
Read the articleFor anyone hiring help
How to find a trustworthy web partner
What to look for when hiring a web developer — experience, references, ownership — and red flags to walk away from, including Squarespace-only portfolios.
Read the articleFor Columbus nonprofits
What is WCAG accessibility and why does it matter for Columbus nonprofits?
Plain-language guide to WCAG for Columbus nonprofits — what the guidelines are, who they protect, common website gaps, and what boards should ask before the next rebuild.
Read the articleFor nonprofit boards
How much does a nonprofit website cost in Ohio?
What drives the price, typical ranges from DIY to custom build, and the questions Ohio nonprofit boards should ask before approving a website budget.
Read the articleFor Squarespace owners
5 signs your Squarespace site is costing you customers
Accessibility, contact paths, speed, search clarity, and trust — five plain-language patterns that quietly lose you customers on Squarespace.
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Also see
Service pages with more detail on AI Optimization for Columbus businesses, web accessibility audits, web design for nonprofits, and web design for local churches. Local context for Central Ohio orgs on Columbus-area web design.